& Content Curation

The ICH experience was one of deep research & design developments focused solely on driving the industry towards being more sustainable & profitable. I was able to contribute my skills & gain more intriguing insight to forecast trends for upcoming seasons. The experience pivoted with the intervention of AI & has been progressing in a positive direction ever since.

Here's a short (due to confidentiality conditions) overview:

Trend Research

01

TREND CONTENT CURATION

SS/21 Trend Forecast Instagram

STUDYING DOMESTIC & INTERNATIONAL MARKETS; THIS CURATION SUMMARIZES SOCIO-ECONOMIC FACTORS, HOME INTERIORS, CULTURAL DEVELOPMENTS, ARCHITECTURE AS WELL AS FASHION AMONG OTHER CRITERIA TO THEN DEVELOP A TARGET MARKET ORIENTED FORECAST.

02

GEN Z ETHNOGRAPHY

DEEP DIVING INTO THE SENTIMENTS OF

THE TREND DRIVERS OF OUR ERA. THIS FORECAST WAS CAREFULLY DEVELOPED AFTER CONDUCTING A GENZ ETHNOGRAPHY, MARKET & REAL LIFE ANALYSIS OF A STUDY GROUPS IN DIFFERENT CITIES.

1/4

Trend Forecast for FW/23

Sentiment | Silhouette & Details | Colors & Prints

METHODOLOGY

Self conducted CONSUMER ETHNOGRAPHIC RESEARCH
Curation of SECONDARY MARKET DATA
Analysis of GLOBAL AND INDIAN RUNWAY
Continuous tracking of top retailers
Analysis of SOCIAL MEDIA POSTS to understand the trend

affinity of Consumers in:

Influential designers and labels- Continuous tracking of top retailers
Celebrity/ fashion influencers
Movies, magazine covers, tv-shows o Lifestyle blogs
Political and cultural events

NEXT : SABYASACHI COUTURE

Neethu Tito

& Content Curation

Trend Research

SS/21 Trend Forecast Instagram

GEN Z ETHNOGRAPHY

METHODOLOGY

The trends are derived from deep insighting of all the fashion sources that impact the consumer directly or indirectly – market shifts, runway, influential designers, celebrities, bloggers, brands, independent labels and editorials backed by research of popular styles across top retailers.