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Designing for Durability

Where It All Began

The White Story was never meant to be a brand — it began as something far more personal. I was still in university, in my third year, when my cousin asked me to design her wedding gown. I poured everything I had into that one dress — my passion, my heritage, my curiosity, and all the late-night sketches taped to my dorm room walls.

It wasn’t just about the gown. It was the trust she placed in me, the intimacy of crafting something so symbolic — a garment meant to hold love, memory, and new beginnings.

 

Portfolio Gallery

 

There may be no better way to communicate what I do than through images. As you browse , take a few moments to let your eyes linger here, and see if you can get a feel for my signature.

A Story in Every Thread

That first gown quietly marked the beginning of The White Story — a project rooted in emotion, memory, and the deep significance of what we choose to wear in life’s most defining moments. 

I began weaving archival research into my process — sourcing vintage materials, lace fragments, old motifs, and forgotten detailing — drawing inspiration from the past to honour the present.

Each piece became a quiet conversation between eras: a contemporary silhouette shaped by heritage craftsmanship and timeless emotion.

In every garment, there is a whisper of something old and something deeply personal — stitched into something beautifully new.

Then and Now

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Today, The White Story lives as both a personal archive and a professional offering. It reflects my experience across India and Europe — from bridal consulting to conscious couture — while staying rooted in the emotional beginnings that shaped it.

Each design still begins the same way: with a conversation, a feeling, and the quiet understanding that clothing is never just fabric — it’s memory in motion.

©2024 by Neethu Tito. 

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